The iPhone 6 and Dziga Vertov

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Yesterday I was walking in London WC1 when I saw an advert for the new iPhone 6 on a building facade. Above the advert a man was suspended by ropes; he was tiny in comparison to the phone. This reversal of scale reminded me of something – ┬áimages employed by the Soviet filmmaker Dziga Vertov the Soviet in his iconic 1929 silent film Man With A Movie Camera. Here’s an example of Vertov’s imagery:

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